Gift certificates. What an idea!
A customer buys a gift certificate from you and gives that gift certificate to a "brand new" prospect who becomes your customer. Your customers are actually prospecting and networking for you.
So do anything you can to get a gift certificate into your customers' hands.
Maybe you have to discount your product or service, or even give an extra bonus or gift to induce your customer to purchase the gift certificate. Maybe you have to pay $5 out of your pocket to make the gift certificate a great value. So what?
Your investment is a very, very inexpensive way to prospect.
If you're not using gift certificates now, why not start today?